A creative and imaginative storyteller, I thrive on conceptualizing innovative ways to deliver unforgettable brand engagement and experiences. From strategic brand development and content production, to event execution and insightful reporting - my passion for connecting brands with people is what drives every element of my creative process.

My career in integrated brand management began with my Honours Degree in Dramatic Performance, specializing in Script Development and Directing. This unconventional start allowed me to sharpen my understanding of human interactions, and where my enthusiasm for thoughtful leadership began. Driven by my focus on impeccable client service and the delivery of visionary content, I now consult for corporate and private clients around South Africa.

Over the past sixteen years I have been fortunate to work with and learn from some of the leading agencies and creatives in their fields, but is now time to take the next step in my entrepreneurial and business development. I am currently studying part-time for a certificate in Corporate Sustainability through Bocconi University. I have also been accepted to study, and awarded a partial scholarship, for my Executive Masters in Luxury Brand Management and Innovation through the prestigious Essec Business School in Paris – which follows a primarily part-time and remote schedule with 7 1-week in-person modules around the globe during the year.

Out of the office you will find me hiking through nature, at the yoga studio, or on a road trip to new luxury destinations around South Africa.